In one of my previous blog post I had mentioned several criteria students consider while opting for higher education http://studyabroadcounselling.blogspot.in/2013/06/countries-where-you-can-immigratesettle.html In that priority list we found that students consider the university ranking among one of the top five criteria while selecting the university. Even while reading many blog posts and inquiries you can find students who opt for programs which they are not completely interested but they had decided to go with it because the university providing it was a renowned and higher ranked university than the university which was providing a course in which the student had interest.